Goodyear vintage tees arrive at Pull & Bear

Clothing line will be sold in stores across 62 countries.
Publish date:
Social count:

A new range of Goodyear vintage t-shirts and sweatshirts have gone on sale this month at Pull&Bear retail outlets worldwide and online, as part of the Goodyear Vintage fashion programme.

As part of a deal brokered by IMG Licensing, the clothing will be sold at Pull&Bear stores in 62 countries around the world and on its e-commerce website alongside the existing local Goodyear range of clothing.

The Goodyear Vintage fashion programme has developed a range of leisurewear including vintage jeans, jackets, shirts and footwear. It is part of an impressive and fast-paced transformation into a global lifestyle brand for The Goodyear Tire & Rubber Company, which until recently focused its licensing programme on the automotive industry.

In addition, other areas where Goodyear now has a presence include casual and outdoor apparel collections, sunglasses, luggage, back to school bags and sporting goods.

“Goodyear is extremely excited that the Vintage t-shirts and sweatshirts will be on sale through such a popular fashion retailer,” said director of licensed products, Nancy Ray. “We are committed to broadening the universal appeal of the Goodyear brand, and to be reaching the Pull&Bear target market of young adults is therefore very important to us, especially on such a global scale.”

Fabrice Faurie, VP, IMG Licensing, added: “We are very pleased that Pull&Bear are selling the latest Goodyear licensed clothing. This is an exciting development in the ongoing development of Goodyear into a globally recognisable lifestyle brand of choice. We are confident that the new t-shirts and sweatshirts will connect consumers with the rich history of Goodyear, which for more than 100 years has been associated with performance, innovation and reliability.”

IMG Licensing has been working with Goodyear since 2009, and renewed and extended its representation of the brand in a long-term deal last year. There are currently more than 40 Goodyear licensees across Europe, Asia and Latin America.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.