A new line of baby wear based on the classic brand Guess How Much I Love You has launched in Tesco stores across Central Europe.
The unisex line is part of the baby apparel range from Paul Dennicci and is being carried in over 100 Tesco outlets across Hungary, Poland, Czech Republic, Slovakia and Turkey.
The designs are based on the new creative direction for baby and infant categories unveiled by Walker's licensing division last year. The range of eight items include Sleeping-Bag, Fleece Walk-in Walker, Gift Set Booties. Single Bodysuit, Hooded Walker, Blanket, Sleepsuit and Pyjama Set.
"Guess How Much I Love You is proving to be a very popular line for us," said Andrew Farrow, MD of Paul Dennicci. "Product lines in the UK are performing brilliantly, and we are delighted to be rolling the range out across Central Europe. We know the brand is already recognised and loved in these territories and look forward to seeing how it performs over the coming weeks."