H&A bags Sainsbury's exclusive for new Minnie Mouse line - Licensing.biz

H&A bags Sainsbury's exclusive for new Minnie Mouse line

Bespoke cosmetics and toiletries line in stores from this month.
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Licensed toiletries specialist H&A has created an exclusive Minnie Mouse collection for Sainsbury's.

The range will include Sweet Lips Trio, Nail Trio, Lip Gloss and Coin Case, plus Bath & Body Vanity Vase, all aimed at the female accessory and lifestyle market during the key Christmas gifting season.

The deal with Sainsbury's follows on from H&A's success with Minnie Mouse products in Boots stores in previous years.

"We have more than 20 years' experience developing toiletries, cosmetics and accessories for this market, using some of the UK's most well loved brands and we are always looking to refresh the category in line with consumer feedback," said Angela Hall, MD at H&A.

"Minnie Mouse signifies femininity, fashion and style and so provides the perfect character base for the range. By working closely with Sainsbury's, we have successfully developed a range that will appeal to their customers.

"The range has been created to appeal aesthetically to a fashion forward audience, in a cute yet classic theme."

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