H&A is bolstering its toiletry offering with a new line of Happy Jackson liquids launching in Sainsbury’s.
The range will be available in the retailer next month, and will be the first adult luxury bathing goods produced by the firm, outside of its Christmas gift offering.
Nicola McQuillan, product marketing director at H&A, said: “The new lines we’ve created with the Happy Jackson team are really exciting, with bold colours and fresh, fruity fragrances we can’t wait for the launch.
“It’s a brilliant range and we expect it to go down really well with customers as they look for more visually appealing and great quality bathing products.
“We identified a gap in the luxury bathing market as customers look to trade up in this area and moved to capitalise on this with Happy Jackson, due to the strength of the brand.”
Priced at £3, the new liquids include Soak it up Girl! Berries & Cherries, Sweet Enough Already! Raspberry & Mango, Totally Time to Chill! Vanilla Bean & Honey and more.
Charlotte Turner, toiletries buyer from Sainsbury’s, added: “The new lines have really strong standout on shelf, great fragrances and are of the highest quality, so we’re delighted to add these to our bath care offering as the exclusive launch partner.”