H&A is gearing up to launch a new range of children's bath products inspired by the hit brand, Shopkins.
The new deal coincides with the launch of the latest series of Shopkins collectable characters, which hit the shelves this summer.
A hit girls' toy brand across the globe, Shopkins won the 2015 Girl Toy of the Year Award at the Toy of the Year Awards in February.
Meanwhile, H&A specialises in a range of bath products, including bath and shower bubbles and bath accessories. The company has a variety of major licenses including Disney Princess, Disney Frozen, Minnie Mouse, My Little Pony and Thomas & Friends.
“We are incredibly excited to be working with H&A, building on the success and popularity of the Shopkins family,” commented Vicky Hill, licensing manger at Bulldog Licensing. “We hope that children and adults alike will enjoy having iconic characters like Apple Blossom and Strawberry Kiss around for bathtime.”
Nicola Wildey, product marketing director at H&A added: “We are delighted and excited to undertake this new venture. Shopkins is an extremely exciting brand, with some wonderful characters, and we cannot wait to bring the licensed bathtime products we’re working on to market.”