H&A unveils new Frozen haircare line

Three new products arrive at Sainsbury's and Tesco.
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Licensed toiletries specialist, H&A has launched three new Disney Frozen haircare products in Sainsbury's, coinciding with the release of the new Frozen Fever short in front of Disney's Cinderella.

The Sainsbury's launch sees six new haircare lines on shelf at the retailer in total, with the addition of three Disney Princess Ariel products.

The Frozen haircare products are also available in Tesco and include shampoo, conditioner and detangler.

Tanya White, hair care buyer at Sainsbury's, commented: "We're excited to continue our work with H&A and based on the popularity of the Frozen products we currently stock, we envisage high demand for this new range, especially with the new short film, Frozen Fever, releasing in cinemas."

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