Heidi Klum readies budget fashion line with Lidl - Licensing.biz

Heidi Klum readies budget fashion line with Lidl

Klum’s collection is set to launch ahead of London Fashion Week this September.
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Model and fashion designer, Heidi Klum, is joining forces with supermarket chain Lidl, for a new budget designer collection.

Although little is known about the collection, according to reports the line will boast suede jackets, trosuers, kaftans, skirts and a range of underwear.

Ryan McDonnell, commercial director at Lidl, said: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers,” reports WGSN.

“We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year."

Klum’s collection is set to launch ahead of London Fashion Week this September. 

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