Interior brand Ideal Home and retailer Very are teaming up to develop a homeware and furniture line for autumn/winter 2017.
The collection has been designed around Ideal Home’s five favourite looks, including Simple Country, Mid-century Modern, Hotel Chic, Modern Glamour and Retro Scandi.
300 items make up the first collection, which spans lighting, rugs, curtains, bedlinen, furniture and accessories.
“Our customers are house proud. They want stylish, classic, high quality homewares and furniture that’s affordable,” said Emma Rackley, head of buying for home and furniture at Shop Direct, which operates Very.
“That’s why we’ve teamed up with Ideal Home. It’s an aspirational media brand and our bullseye customer trusts its opinions. We can’t wait to see how the collection lands.”
The Ideal Home range at Very will roll-out this September in the October issue of Ideal Home and online.
Plus, the line will be refreshed each season, with the two firms already working on a spring/summer 2018 range.
Vanessa Richmond, editor at Ideal Home, added: “Working with Very was a natural partnership because we share a belief that great design should be affordable and available to everyone.
“It’s the foundation Ideal Home was built on when it was launched in 1920 and is still true today. I hope the range will become a go-to for the things that make a home more comfortable, stylish and special.”