Designer lingerie brand Janet Reger has joined forces with the Beanstalk Group to extend its name into a variety of lifestyle categories including health and beauty, loungewear, plus-size lingerie and resortwear.
The licensing programme currently covers a number of key fashion lifestyle categories including watches, eyewear and bed linen. The core lingerie collection itself sells in top-end boutiques and department stores throughout the UK, Europe and the Middle East.
In addition, the diffusion line - Reger by Janet Reger - sells exclusively at Debenhams stores, where it has been one of its most successful lingerie lines for the past eight years.
"We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas," said Aliza Reger, CEO of Janet Reger. "The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets."
Ciarán Coyle, MD of Beanstalk, added: "Janet Reger is one of the most influential brands in the lingerie world and its global fanbase is testament to the brand's continuing emotional connection with consumers. We are thrilled to be collaborating with Aliza Reger, the designer's daughter, to further develop her mother's iconic brand."