One of the stars of MTV's hit reality show, Jersey Shore, Nicole 'Snooki' Polizzi has appointed Merchantwise as her licensing agent for Australia and New Zealand.
Snooki is set to star in a new spin off show - along with fellow cast member J-Woww - later this year, which will cover all aspects of her life outside of Jersey Shore.
She also recently launched a perfume range on the Home Shopping Network in the US and has signed a deal with Supre Tan. The 'Snooki by Nicole Polizzi' indoor tanning collection is the latest addition to the 'Snooki' Brand Beauty Care Division.
The 'Snooki' brand is now set to expand even further with potential deals including fragrance, beverages, nail products, footwear, publishing, sunglasses, social media, mobile apps and celebrity voice messaging.