John Lewis has launched its line of toys based on this year's Christmas advert, as well as a Snapchat filter and virtual reality experience.
The ad sees Buster the Boxer have fun on a trampoline on Christmas Day after watching a fox, hedgehog and badger have a bounce the night before, and the new line of products spans plush toys of all the animals, as well as a Buster purse.
Consumers are limited to buying up to five of any one of the Buster products, and 10 per cent of sales of the plush toys will be donated to The Wildlife Trusts.
Elsewhere, John Lewis has launched a Buster's Garden virtual reality experience at Oxford Street, where fans can don an Oculus Rift headset and join the animals on the trampoline.
In selected shops, consumers can also take a photo with Buster and his friends, and John Lewis has also teamed with Snapchat to launch an official Buster filter.
Check out Buster in action below: