John Lewis' snowman ad becomes a book - Licensing.biz

John Lewis' snowman ad becomes a book

Nosy Crow publishes The Snowman's Journey; arrives on December 1st.
Author:
Publish date:
1_snowmans-journey-200.jpg

A children's book based on John Lewis' charming Christmas TV advertisement will launch next month.

Publisher Nosy Crow has teamed up with the retailer for the picture book, which is written in rhyme and will hit stores on December 1st.

According to the publisher, the book went from an initial idea to a finished product in just three weeks.

The Snowman's Journey TV ad - launched on November 9th - currently has nine million views on YouTube.

Craig Inglis, Marketing Director at John Lewis, said, “I was thrilled to find out that Nosy Crow liked our Christmas advert enough to publish a book based on its story. 

"Our snowman seems to have captured the imagination of a wide audience, so it’s great that children can now enjoy his epic journey in such a magical book.”

For more information, you can read Nosy Crow's blog post on The Snowman's Journey picture book here.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs