Juicy new signing for H&A

Toiletries and accessories range for Juicy Lucy to be available exclusively from Sainsbury's.
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Children's licensed toiletries specialist H&A has added art and design brand Juicy Lucy to its portfolio.

It is the first time that toiletries and beauty accessories have been introduced for the licence, which sells over four million cards and gifts in the UK each year.

H&A will launch a nine-strong range of bath and beauty gifts featuring the fairy designs, aimed at four to seven year-old girls.

"[Juicy Lucy's] success has been overwhelming and I'm delighted to see it expand into new sectors," said Lucy Heavens, company director and brand creator of Juicy Lucy. "As the leading licensed toiletries specialist for children, H&A is the perfect partner for the licence and we are happy to welcome them to the Fairy Factory."

Angela Hall, MD of H&A, added: "We're thrilled to work with Lucy Heavens, Ignition and our retailer partner to bring our expertise to this new line, and we're looking forward to growing the Juicy Lucy brand even further."

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