Smiley Originals kids apparel is making its way to well-known European retailer, Children’s Salon.
The new Smiley Originals collection is a co-creation with the team behind Christian Lacroix childrenswear, Camfoni.
It features a range of sporty styles and summer separates for kids, all of which have been mixed with a distinctive colour palette of red, white and blue to symbolise both brands’ roots in British and French fashion culture.
“I think it is important for a brand like ours to have exposure in the world’s leading retail boutiques, to showcase our creative collections that feature a wide range of products,” said Nicolas Loufrani, CEO of Smiley.
“This reflects the essence of Smiley as an original brand, and this is why we have decided to call it Smiley Originals. Tweens are a massive push for us at the moment, and we’ve just been showcasing all of our new collections for this target market across multiple categories at Kind & Jugend this weekend.
“By selling in a store as prestigious as Children’s Salon, we can keep Smiley always in the eyes of the world’s leading press, buyers and celebrities, which has been my strategy for Smiley for over a decade.”