McDonald's unveils first lifestyle collection - Licensing.biz

McDonald's unveils first lifestyle collection

The collection includes everything from clothing to wallpaper and bed sheets, each emblazoned with images of the chain’s signature sandwich.
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Global fast-food brand McDonald’s has made the leap to fashion with the launch of its first lifestyle collection, featuring images of its renowned Big Mac.

The collection includes everything from clothing to wallpaper and bed sheets, each emblazoned with images of the chain’s signature sandwich.

The range was launched on Tuesday, March 24th at a McWalk fashion show in Stockholm, Sweden.

The range was launched as part of a global day of McDonald’s hijinks called imlovinit24, featuring goofy-antics from McDonald’s marketing teams in 24 cities worldwide in 24 hours.

The McDonalds lifestyle collection can be ordered at bigmacshop.se.

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