Nurture Rights has revealed that fashion retailer M&Co is bolstering its Dinosaur Roar! collection, with a new children’s range for AW.
Produced by Fashion UK for the retailer, the collection will offer fans nightwear, daywear and accessories.
“We are delighted to see our Dinosaur Roar! apparel range doing so well and outperforming other licensed brands in store and online,” said Nick Barrington, MD of Nurture Rights.
“Sales in the first two weeks have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month. Feedback from customers has been exceptional.”
M&Co’s new line will be available in its stores across the UK, as well as online from September 2017.
Plus, a percentage of every sale will be donated to the Natural History Museum.
Julia Redman, head of buying, kidswear, kylie, menswear and homeware at M&Co, added: “We are delighted to be developing a new range for Dinosaur Roar! for AW17 in partnership with Nurture Rights and Fashion UK.
“The spring range has proven a real hit with our customers and generated a great deal of excitement in store."