Metrostar is continuing to build up the Dear Zoo property in the licensing arena.
The company has signed up Paul Dennicci to produce a range of babywear and toddler clothing for TU at Sainsbury's and Meld Group to create a floor puzzles for Marks & Spencer.
The Dennicci range will be the second Dear Zoo collection for TU, after a successful brand launch in December 2011. The new line comprises underwear, outerwear, sleepwear and accessories and is due to launch later this year.
Meanwhile, Meld has developed a special 'lift the flap' Dear Zoo floor puzzle, which will hit M&S stores this winter.
Publisher of the Dear Zoo books, Macmillan, has reported an increase in sales of 32 per cent in volume and 71 per cent in value for 2011.
"It's great to see two such prestigious retailers supporting Dear Zoo," said Metrostar's Claire Potter. "The sales growth in books is truly astonishing for a 30 year-old brand in a picture book market which grew just four per cent in value last year. This has created a wonderful platform for our licensees - present and future - to build upon."
Other Dear Zoo licensees include Aurora World (plush), Paul Lamond (puzzles), Shreds (accessories) and Enesco (melamine and ceramics).