Mothercare gets musical - Licensing.biz

Mothercare gets musical

International retailer signs deal to produce first range of lyrical baby-wear.
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Mothercare has signed an agreement with Corporate Creative Licensing (CCL) to produce a range of baby-wear, which will feature lyrics from the Sony/ATV song catalogue.

The range will include boys and girls T shirts, bodysuits and sleep suits. The initial range will be made up of six designs and feature lyrics such as Daddy Cool, She Loves You and Everybody Dance.

Michael Gottlieb, head of licensing at CCL said: "The lyrical baby-wear is designed to tap into the powerful role of music and to appeal to parents who are at a very special stage in their lives".

"There are many lyrics, particularly in the Lennon and McCartney canon, that are fitting and have a nursery rhyme quality and will bring perhaps some humour, recognition, express a sentiment or just add a bit of interest to an everyday item," Gottlieb said.

"For CCL our partnership with Mothercare offers a completely new dimension and the use of Sony/ATV's song lyrics strikes a chord with what the Mothercare brand is all about," he said.

Mothercare's head buyer John Carolan added: "Our partnership with CCL and Sony/ATV is a very excitiing development for all parties offering the new mum and dad a real chance to express their love of music lyrics by introducing their newborn in a way that is unique, touching, individual and above all - great fun".

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