Granada Ventures has sealed a new deal with Tigerprint which will see Numberjacks product roll out to Marks & Spencer stores nationwide this autumn.
Tigerprint - which is a division of Hallmark Cards - is the exclusive supplier of cards and wrapping to M&S, in addition to supplying several lines of gifts and toys.
The deal, brokered by Julie Quirke, senior brand and licensing manager at Granada, and Sarah-Jane Porter, licensing manager at Tigerprint, will see merchandise hit shelves from October.
The first products confirmed for launch will be puzzles and dominoes, plus a range of children's greeting cards and plush toys. The toys will be available in two sets: one including characters 3, 4 and 5, and one featuring 6, 7 and 8.
"We are delighted that M&S have shown early commitment across a total of five SKUs - a real testament to the quality and popularity of the Numberjacks brand," said Quirke. "We have certainly underlined the appeal of the Numberjacks brand through a rapidly increasing number of licensees signing up - now 17 in total to date.
"The firm commitment of M&S is a value added endorsement from a High Street favourite."
Tigerprint's Porter added: "We are thrilled to be working with Granada on this product launch as the brand fits M&S so well, and complements the educational values that we endeavour to incorporate into our toy products."