The two firms have come on board in support of a £20 million charity fundraising effort and helping to celebrate Bob’s tenth anniversary this year.
Martin Yaffe and John Lewis will launch a promotional campaign in the retailer’s Cheadle and Trafford stores offering a ‘ten bob’ or 50 pence donation from each Bob the Builder/Yaffe product to the New Manchester Children’s Hospital Appeal.
The in-store promotion will feature POS materials, posters, Bob standees and leaflets, online and special appearances by Bob the Builder. The promotion runs from August 10th through to September 7th. All donations from the Yaffe/John Lewis promotion will go towards the new children’s hospital.
Hit Entertainment, producer and rights owner of Bob the Builder, launched Ten Bob earlier this year with the ‘two bob’s - football legend Sir Bobby Charlton and Bob the Builder – to support a final fundraising push for Bob’s official charity, the New Manchester Children’s Hospital Appeal.
When open, it will be the largest children’s hospital in the UK, and is part of a £500 million state of the art facility in Central Manchester, recently granted a Royal Charter,
Sir Bobby Charlton said: “I am thrilled to be teaming up with another Bob, Bob the Builder, in aid of the fantastic Ten Bob campaign and the new Manchester Children’s Hospital.
“And right here in my home patch! The new children’s hospital will directly help so many children, and their parents, throughout Manchester and the North of England.”
Kristian Johnson, marketing manager at Martin Yaffe, commented: “This is such a worthwhile cuase and one that we are delighted to have supported for some time now.
“Ten Bob will be taking over the Cheadle and Trafford toy departments for the summer holidays; visitors will even be treated to a visit by Bob himself. The teams at Trafford and Cheadle are ready for some serious Fix-It fun and we hope to raise as much money as possible for this special charity.”