Nickelodeon steps into Zara

Exclusive men's street wear collection rolling out across leading Spanish fashion retailer.
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Nickelodeon and Viacom Consumer Products has teamed up with fashion retailer Zara for the launch of a new line of urban-inspired men's t-shirts and hoodies, called Streetmuse, by MTV.

The collection, which launches internationally on March 5th, will be available in prime front of store locations in more than 1,000 Zara stores in 68 countries.

In addition, it will be featured in the shop windows of over 400 locations including London's Oxford Street, Paris' Champs-Elysees, Berlin's Ku'Damm and Milan's Corso Buenos Aires.

"MTV is an iconic, constantly evolving, aspirational brand and the world's number one music and entertainment multiplatform destination for young people," offered Jean-Philippe Randisi, MD, NVCP International.

"Combine this with Zara's unique ability to interpret and reinvent design, and you have the makings of a phenomenal collaboration.

"Zara's global position as a premiere fashion destination and deep understanding of the urban consumers makes them the perfect partner for MTV and retailer for Streetmuse."

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