Nurture Rights has teamed up with retailer Mothercare to launch a Dinosaur Roar apparel range.
Developed in conjunction with the Natural History Museum, the agreement gives Mothercare an exclusive Dinosaur Roar merchandise programme across footwear, nightwear, outerwear and underwear.
Plus, the deal will also see the launch of toys and gifting items.
Peter Curtis, CCO for Nurture Rights, said: “This partnership with Mothercare is a very exciting opportunity for Dinosaur Roar We are committed to developing high quality, imaginative products and this partnership will see a fantastic new clothing and general merchandise range with one of the best loved retailers in the UK.”
The collection, which has been designed by kidswear designer Stephen Cole, will be available from July, and features 30 lines, including T-shirts, sweats, joggers, and slippers.
Barbara Robinson, head of licensing and character for the Mothercare Group, added: “We are very pleased to extend our programme of featuring premium licensed character properties to include Dinosaur Roar It will absolutely resonate with our customers, complementing our other ranges, whilst offering a point of difference.
“With the evergreen appeal of dinosaurs for both boys and girls, the summer holiday period is the perfect time to launch this vibrant and exciting property.“
Dinosaur Roar is also the only pre-school brand to be endorsed by the Natural History Museum, and all products will carry the museum’s logo.