Panini details 2018 FIFA World Cup Russia Adrenalyn XL Trading Card Collection

The firm will be launching the official Trading Card Collection to commemorate the Russian-hosted event, which will kick off on Thursday, June 14th and end with the final game on July 15th, 2018.
Author:
Publish date:
Social count:
0
0 0panini18russ.png

Panini has detailed the launch of the much anticipated 2018 FIFA World Cup Russia Adrenalyn XL Trading Card Collection.

The firm will be launching the official Trading Card Collection to commemorate the Russian-hosted event, which will kick off on Thursday, June 14th and end with the final game on July 15th, 2018.

Panini&rsqursquo;s exclusive trading card game based on the global event will include striking imagery and action shots of the world’s most love footballers. Collectors will have the chance to get involved in the tournament with the player images, statistics, bio and special info for the competing teams.

Collectors can also manage their virtual binder online using the codes on the backs of their cards, compete against other players around the globe and challenge their friends.

There are 468 cards to collect including categories such as Teams, Fans, Power Up, Rare and Extra Rare. Starter packs retail at £5.99 and Tradinc Card Packs at £1.50.

The trading card collection will be backed by a multi-channel marketing campaign including TV advertising, an integrated digital campaign, cover-mount activity with Strike-It Magazine, press and web advertising, nationwide sampling as well as national and regional newspaper activity.

The collection will also be backed by investment at retail across all key listings.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.