Peppa Pig toys headed to Benelux

Entertainment One signs toy partner bringing children?s brand to retail.
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Peppa Pig toys are set to launch in Benelux following a deal by its third-party agent License Connection with toy firm Blue Ocean Toys.

Under the terms of the three-year contract, Blue Ocean Toys will manufacture and distribute toys selected from Character Options’ extensive Peppa Pig toy range and products will debut in Spring 2013.

Peppa Pig has been steadily gaining a fan base in the territory where the show is broadcast on Nickelodeon and this deal marks the brand’s entrance into the Benelux retail market.

Ami Dieckman, international licensing manager at Entertainment One, said: “The partnership with Blue Ocean Toys is the crucial first step towards building a strong licensing programme for Peppa in the Benelux market as we continue to make international inroads that will take the brand to the next level.”

Nico Blauw, MD at Blue Ocean Toys, added: “We’re proud to be distributing the Peppa Pig toys in Benelux and confident that our experience and market knowledge will drive success at retail. As a pre-school brand Peppa has a charm and humour that children here find extremely appealing and we’re developing a toy line that will reflect the qualities they love.”

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