Pocoyo toys head to the US - Licensing.biz

Pocoyo toys head to the US

Bandai takes the toy range across the pond to Toys R Us, Toysrus.com and Amazon.com.
Author:
Publish date:
Social count:
0
31_mypictr_200x200(4).jpg

Bandai America, the master toy licensee for Pocoyo in the US and Canada, has launched an extensive toy line, which includes a Mini-Plush Assortment; Squeeze n' Play Plush; Bath Figures and the Bump n Go racing car.

"Pocoyo is just the kind of enriching, high quality toy line that Bandai is famous for," said Tor Sirset, Bandai America's VP of marketing, girls & pre-school business unit.

"Bandai's preschool properties encourage young children to explore the world around them and to imagine the world beyond their everyday experiences."

Maria Doolan, MD brand and business development at Zinkia, added: "Pocoyo has proven to be a phenomenal ratings winner around the world, and we are confident that Bandai's new toy line in America will be highly successful.

"In Spain alone, the brand has sold more than 2.5 million toys, 700,000 books and leads the ranking in DVD sales with 1.2 million units."

Marina Lum-Kang, SVP brand extensions and integrated marketing, ITV Studios Global Entertainment said: "ITV Studios is thrilled to have partnered with Bandai in launching Pocoyo, a quality global brand, into the North American market. Bandai's reputation of product quality and marketing savvy will help solidify the brand in the preschool space."

Co-produced by Zinkia and ITV Studios Global Entertainment, the international series has gained a large following in the US with episodes airing daily at 4:25 pm on Nick Jr, as well as airing on PBS, Univision and Discovery Familia.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.