Cartoon Network Enterprises has partnered with Primark to launch an exclusive collection featuring the hit Adult Swim series Rick and Morty.
The Rick and Morty line for Primark spans menswear, womenswear, fashion accessories, homeware, drinkware and bedding, all featuring exclusive designs.
Each design has been inspired by the illustrious 1950s B movies and sporting fan-favourite characters from the series such as Pickle Rick, Mr. Meeseeks, and Rick and Morty themselves.
It launches at Primark stores in the UK, Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the US on January 13th.
The launch of the collection will be celebrated with 40 of Primark’s stores and window displays branded Rick and Morty, as well gifts with purchase and in-store competitions for the Rick and Morty super fan.
Rick and Morty is the half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe.
Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades.
Rick and Morty stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live) and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland who also serve as executive producers.