Pusheen gets its claws into UK retail with Harrods next in line - Licensing.biz

Pusheen gets its claws into UK retail with Harrods next in line

An exclusive product deal with the London retailer has been revealed as the popular stationery and accessories brand celebrates its first anniversary in the licensing space.
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Pusheen the Cat is continuing to get its claws into the UK retail scene with a new exclusive product range with Harrods in the works.

The deal has been revealed as the popular stationery and accessories brand celebrates its first anniversary in the licensing space.

Created by Claire Belton and managed by licensing agent Fluid World, Pusheen enjoys a growing presence within leading UK retailers including Marks & Spencer, Urban Outfitter, John Lewis, Claire’s Accessories, ASOS and H&M.

Accordng to the latest reports from Fluid World, each of the High Street retailers has repeated its orders for Pusheen within the first ten days of product launch.

Andrew Lane, CEO at Fluid World has expressed his delight with the performance of the Pusheen in its first year.

“A year ago almost to the day, my wife and my 12 year old son separately found Pusheen online. They immediately fell in love with the cat and my whole family convinced me to licence the character,” he said.

“Being a good father and husband, I contacted the Pusheen team and hopped on a plane to meet with them. A year later we have beautiful Pusheen licensed product at retail.”

Pusheen has also been the subject of a recent take over event at Lady Dinah’s Cat Café, and event that according to Lane, was a ‘great success.’

“There is such a buzz around the brand with both retailers and licensees,” he concluded.

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