Paper Island's Born to Shop offering has been refreshed by the Retail Trust, the charity which gives support and assistance to people working in retail.
The Trust has refreshed the Born to Shop charm range with new collectible £1 charms for phones or handbags. New designs include cupcakes, chocolate bars, cute undies and a handbag.
Dave Derbyshire, retail operations manager at Matalan, commented: "This year Matalan have been pleased to stock the Born to Shop charms in support of the Retail Trust. Customers were immediately attracted by the design of the charms and the Born to Shop brand, and they have been very successful in both raising funds and awareness for this very worthy charity."