With Chad Valley having gone to Argos, and Woolworths' administrators Deloitte last week confirming it is still marketing Ladybird to interested parties (click here for story), a report in The Guardian has suggested that Mothercare may benefit from picking up the clothing brand.
Matthew McEachran at Singer Capital Markets said in the report: "There is one other brand that sat within Woolies' portfolio, which has yet to find a home. This is Ladybird. We believe that Mothercare could find this very popular brand attractive as a bolt-on acquisition, particularly given its existing franchise footprint in over 50 countries, which could provide enormous leverage for Ladybird."
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