RETAIL WATCH: Tesco and Toys R Us - Licensing.biz

RETAIL WATCH: Tesco and Toys R Us

Report on Business Week explores how Tesco and Toys R Us have succeeded in the Korean market.
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A report today on Business Week has revealed why it believes Tesco and Toys R Us have successfully broken into the Korean market, where other big name retailers have failed.

The key, according to the author, has apparently been a well-executed localisation strategy.

Both retailers struck deals with local firms - Tesco with Korea's Samsung Group and TRU with Lotte Shopping - to take advantage of local expertise in the market.

To read the full article on Business Week, click here.

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