Revenue surges 54 per cent at Games Workshop as Warhammer franchise thrives - Licensing.biz

Revenue surges 54 per cent at Games Workshop as Warhammer franchise thrives

Best known for its Warhammer games franchise, The UK-headquartered retailer saw revenue soar 54 per cent to a record £109m in the six months to November 26th.
Author:
Publish date:
0 0warhammer.png

Hobbyist retailer Games Workshop has seen a ‘massive surge in revenue’ and a near trebling in profits in its most recent financials.

Best known for its Warhammer games franchise, The UK-headquartered retailer saw revenue soar 54 per cent to a record £109m in the six months to November 26th.

Bosses at the retailer has attributed the growth to stellar mail order sales, including those through its website, which almost doubled to £21.3m.

Chief executive, Kevin Rountree said the ‘cracking results’ showed “our business and our Warhammer hobby are in great shape.”

Pre-tax profits jumped from £13.8m to £38.8m and Games Workshop paid shareholder dividends of 61p in the period, more than twice last year’s 25p.

The news caps off a remarkable year for the once troubled company. Its hsare priced has surged 270 per cent since the start of 2017.

Rountree said: “We are proud of the improving trends but we are not taking anything for granted, our feet remain firmly on the ground as we stride into the year ahead.”

Games Workshop opened a net seven stores in the period bringing its total to 469 while its topline was boosted by a 64 per cent jump in trade sales to £48m as it signed up an extra 200 stockists.

The retailer also makes money through its magazine White Dwarf, and by publishing books. Sales of digital publications via Apple climbed 22 per cent in the year and it also started to sell its titles via Amazon’s Audible audiobook service.

Related