Roald Dahl and Sainsbury's deliver new range of Christmas gifts

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas."
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Sainsburys Xmas 2-01-01-01

The Roald Dahl Story Company and Sainsbury’s have partnered to launch a number of Christmas gift ranges from BB Designs, Creative Tops and Bloom & Blossom.

Having first launched in early 2018, the Roald Dahl Bloom & Blossom children’s toiletries range has proved popular at retail and is reportedly going from strength to strength, with the addition of a Matilda range this quarter.

Sainsbury’s Bloom and Blossom range launched in the health and beauty aisle in November and features six The BFG Skus, including the hero Bath, Book and BEdtime gift set featuring an exclusive edition of The BFG book.

Meanwhile, BB Designs has released an exclusive range in the seasonal gifting aisle which includes stationery, home and jewellery. Each of the 11 gifting lines retail at £10 or under and feature the like of Charlie and Chocolate Factory, The BFG and Matilda.

Finally, Creative Tops has produced two exclusive bone china mugs featuring The BFG and Matilda, sitting in the home aisle.

Stephanie Griggs, licensing and design director at The Roald Dahl Story company, said: “We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas.

“The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally and we are confident that the variety of gifting options on offer caters for everyone.”

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