"Seismic shift" towards e-commerce drives Wild & Wolf's first direct to consumer website

In addition to featuring a selection of products from its in-house brands, the site also offers a number of lines from Wild & Wolf’s licensed gifting ranges for Ted Baker and Orla Kiely.
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The “seismic shift” toward e-commerce has driven the Bath-based gifting company to launch its first direct-to-consumer website.

Building on its successful wholesale business first launched in 2005, Wild & Wolf’s new platform will help raise brand awareness across digital channels both for the firm and its in-house brands such as Gentlemen’s Hardware, Ridley’s games, Yes Studio and Petit Collage.

In addition to featuring a selection of products from its in-house brands, the site also offers a number of lines from Wild & Wolf’s licensed gifting ranges for Ted Baker and Orla Kiely.

The Shopify site, built in partnership with eCommerce and Retail specialists OsbornChapple, provides a convenient shopping solution for those looking for thoughtful gifts for all occasions, enabling the user to shop by brand, by product type, by gift recipient or by price. The platform will also allow Wild & Wolf to engage directly with consumers for the first time, and gain valuable insight into customer behavior and customer needs.

A spokesperson at Wild & Wolf said “E-commerce is one of the fastest growing sales platforms in Wild & Wolf’s global business. The rise of D2C brands over the past few years marks the seismic shift in the way products are being sold to consumers. With the launch of our own D2C platform, we aim to leverage the growth opportunities within e-commerce and provide Wild & Wolf with another channel for driving both sales and a direct connection with our consumers.”

Products on the site will be sold at RRP and orders will be fulfilled from Wild & Wolf’s new, larger warehouse based in Salisbury, UK.

This follows a very exciting time for Wild & Wolf with their win of The Queen’s Award for Enterprise: International Trade 2018 that was recently celebrated with an official awards ceremony at their Bath headquarters. HM Lord Lieutenant Anne Maw presented Wild & Wolf with the trophy that signified recognition of the substantial international growth in overseas earnings and commercial success within its sector.

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