Skechers begins Happy Meal promo for Twinkle Toes - Licensing.biz

Skechers begins Happy Meal promo for Twinkle Toes

Promotion running in the US and Canada for three weeks.
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Footwear brand Skechers has teamed with McDonald's for a special Happy Meal promotion featuring its Twinkle Toes property.

The three-week initiative will see customers receiving one of six clip-on miniature Twinkle Toes toy shoes. Each toy shoe comes in two different colour combinations and features an image of the animated girl character from Skechers' footwear line.

The promotion will be supported in the US and Canada with a TV ad, as well as banners and online at Happymeal.com.

"This is an exciting intersection of two brands that kids enjoy - and a fun way for our companies to merge our strengths," said Michael Greenberg, Skechers president. "Our kids' footwear is designed as toys for your feet - and now with miniatures of our Twinkle Toes shoes, they literally are. We are excited to have this extension of our brand, and with a globally recognised partner."

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