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Smart Licensing extends programme for artist Tina Crawford - Licensing.biz

Smart Licensing extends programme for artist Tina Crawford

John Lewis becomes latest retailer to stock collection.
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Smart Licensing has expanded the retail awareness of the artist Tina Crawford further, with John Lewis becoming the latest to stock her collection.

The Wish You Were Here range was launched at the beginning of March, with the summer-themed collection consisting of a variety of bags, notepads and placemats.

Crawford is known for her embroideries, with her Oranges & Lemons range still selling strongly through a range of independent outlets across the UK.

Ranges can also be found at St Paul's Cathedral, The Museum of London and Somerset House.

New lines are also being developed and worldwide licensing partners are beginning to come on board across categories such as stationery, greetings cards, textiles and gift.

Smart Licensing has been appointed as the agent for the brand and will be working alongside Crawford to create her style guide.

"We are thrilled to be working with such a creative designer," said Sarah Lawrence from Smart Licensing. "Tina has created a beautiful collection; it's hard to believe that such detail can be created by a sewing machine. We look forward to introducing her stunning portfolio to the industry."

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