Smiley teams with French retailer Jules for menswear line

The full menswear line spans t-shirts, socks and underwear, all of which sport the well-known Smiley icon.
Author:
Publish date:
0 Smiley menswear.jpg

Smiley is expanding its apparel portfolio with a new collection of men’s clothing launching in Jules stores across Europe.

The full menswear line spans t-shirts, socks and underwear, all of which sport the well-known Smiley icon.

To coincide with the launch, the Smiley team will also unveil a bespoke marketing campaign, with a happiness themed social media campaign and microsite, which will feature happiness quotes and recipes.

Smiley’s collection launched this June across all 400 Jules stores in France, as well as shops in Russia, Indonesia, Monaco and the Emirates.

Related

0 smiley zara.jpg

Smiley apparel heads to Zara stores

‘The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,’ says Smiley’s Nicolas Loufrani.

Featured Jobs