Smiley teams with Selfridges for new digital app - Licensing.biz

Smiley teams with Selfridges for new digital app

Dubbed Get Happy, the campaign is set to run from May to June, and will see the brand’s signage appear across all of the retailer’s stores.
Author:
Publish date:
Social count:
0
0 smileyworld selfridges app.jpg

SmileyWorld is partnering with Selfridges to create a new digital promotional campaign to launch the retailer’s first app.

The campaign and the app will boast an exclusive new Smiley design direction called Nu icons, which is currently only available to upper tier licensees.

A selection of Smileys are included as part of the Nu icons, which have been selected from SmileyWorld’s dictionary of over 3,000 emoticons.

Dubbed Get Happy, the campaign is set to run from May to June, and will see the brand’s signage appear across all stores in London, Birmingham and Manchester, as well as on social media, flyers and on the app.

The app will also boast a range of features, including Personalised Style Inspiration, Insider Events and Shopping Made Easy, and is available to download now from the App Store.

Related

0 smiley zara.jpg

Smiley apparel heads to Zara stores

‘The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,’ says Smiley’s Nicolas Loufrani.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.