Sainsbury's recorded pretax profits of £354 million in the six months to October 1st, up 6.6 per cent from £332 million in the same period last year. Total sales were up 7.6 per cent.
Last month Sainsbury’s introduced a price-matching campaign in response to Tesco’s Big Price Drop promotion. Since the results period the grocer has also been competitive in the ongoing toy price-war, offering half-price on selected lines.
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