Movie giant Lionsgate has partnered with Target Corporation for a host of exclusive The Hunger Games licensed merchandise.
US retailer Target will stock several limited edition goods based on the film, including 100 14-carat gold replicas of heroine Katniss Everdeen’s Mockingjay pin, priced at $999 each, and 100 leather jacket replicas worth $349 each.
There will also be 100 signed lithographs autographed by 10 top cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, available for $699.
Target will stock a deluxe edition of The Hunger Games on DVD and Blu-ray, as well as backpacks, lunch boxes, jewellery, pullow cases and lifesize cutouts of movie characters from the film.
“The Hunger Games’ franchise has truly captivated the nation. We’re proud to be part of this pop culture phenomenon and want to deepen Target guests’ engagement with the series through exciting product offerings and bonus video content,” said Target’s VP of entertainment John Butcher.
“Target is known for providing must-have merchandise at an unbeatable value, but we wanted to surprise our guests by taking it up a notch for The Hunger Games and unveiling a prestige collection for devoted fans.”
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.