Tesco adds 007 logo to stores for Skyfall launch - Licensing.biz

Tesco adds 007 logo to stores for Skyfall launch

Wembley, Cheshunt, Sandhurst, Hull and Pitsea Extras become 'Tesc007' stores.
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Tesco has added the 007 logo to several stores to mark the DVD launch of James Bond movie Skyfall.

The supermarket chain has added the 007 logo to the fascia of its Extra stores in Wembley, Cheshunt, Sandhurst, Hull and Pitsea.

Skyfall is already the UK’s highest grossing film of all time at cinemas, and Tesco Direct says it has taken huge numbers of pre-orders from its website.

The DVD hits shelves in the UK today (Monday, February 18th).

Tesco Category Director for Electrical and Entertainment Ian Ditcham said: “Fans and critics alike have hailed Skyfall as the best James Bond film ever and as a result it’s become the mostly eagerly awaited home movie release of all time.

“The launch of a Bond movie, be it in the cinema or as home entertainment, is always a special occasion so we wanted to add our own little celebration by giving some of our stores a touch of 007.”

Twentieth Century Fox Home Entertainment Managing Director Robert Price commented: “It’s fantastic to team up with the UK’s biggest retailer to create a unique and stand-out brand event for Skyfall.

“The iconic Tesc007 fascia brings together two of the country’s most recognisable logos and we’re excited to see the reaction from shoppers this Monday.”

This is the first time in its history that Tesco has ever altered the name on its storefront fascias, although it did add giant green party hats to shop signs at 200 stores at Christmas.

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