The Entertainer launches into personalised toys and gifts with Merchmaker

Consumers can now personalise products from across popular kids' brands such as PAW Patrol, Blaze and the Monster Machines and more.
Author:
Publish date:
Social count:
0
0 0entmerch.png

The Entertainer has detailed the launch of a new personalised online store, allowing shoppers to customise their products.

The concept is the product of a collaboration with Merchmaker and allows the toy store to expand its existing range of products and licenses such as Marvel, LEGO and Star Wars.

The initiative has been launched in the wake of research that indicates that 36 per cent of consumers are interested in personalised products or services.

Through the partnership, customers can select from a range of designs, logos, patterns, placements and colours as well as add text to products such as children’s names.

‘This offers an exciting personalised shopping experience and takes the gifting of officially branded products to a whole new level,’ read a release from Merchmaker.

‘The partnership gives more choice and control to the consumers, whether for items purchased for themselves or as a gift.’

Among the brands now available for customisation is WWE, The Power Rangers, Thunderbirds Are Go as well as PAW Patrol, Blaze and the Monster Machines, JoJo Siwa, SpongeBob SquarePants, Beauty and the Beast, Spider-Man and Frozen.

Charlotte Clisby, chief commercial officer at the Evode Group, the team behind Merchmaker, said: “We are thrilled to be partnering with The Entertainer on what is a unique and exciting venture for all involved.

“The print on demand and personalisation business is growing significantly across the globe and The Entertainer will be at the forefront of this in the UK.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.