The Entertainer partners with ITVS GE for Cut the Rope UK wide promotions

In-store and online competitions offer fans the chance to win a Kurio 7S with Cut the Rope games worth £150.
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Specialist toy retailer, The Entertainer has partnered with ITV Studios Global Entertainment to run a UK wide promotion for Cut the Rope.

The three-week long promotion offers fans the chance to meet Om Nom and win a range of Cut the Rope prizes in-store, including a Kurio 7S.

The in-store competition challenges customers to find six disguised Om Nom character cards around each shop, offering card spotters the chance to win a Kurio 7S tablet featuring Cut the Rope games.

The prize incentive, worth £150 has already been well received by customers, while the online Facebook Friday version of the competition allows online purchasers to take part for the same prize.

Om Nom appeared at The Entertainer's Brighton store on September 7th and Coventry on September 14th, as part of Vivid's promotional activity supporting the firm's Cut the Rope range.

The recent activity kicks off an a/w media campaign with TV and in-app advertising of the Candy Monster Om Nom plush and the second series of collectable Nommies in October.

Rebecca Rees, head of marketing, The Entertainer, said: "It's been great working with ITV to bring Cut the Rope to life in-store.

"Om Nom is a big hit with the children who visit the store and the activity has really helped boost sales of our cut the rope range."

Natalie Harvey, head of European retail, promotions and digital consumer products, ITV Studios Global Entertainment, said: "Kids are already snapping up the ranges of Om Nom toys and enjoying new Cut the Rope levels and games.

"This promotion with the Entertainer is a wonderful way to enhance the brand's engagement with Om Nom's fast growing young fan base."



Brand Profile: Cut the Rope

Trudi Hayward, SVP, Head of Global Merchandising, ITV Studios Global Entertainment, tells why the licensing plan for Cut the Rope looks set to gain momentum in 2014

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