The Point. 1888 and PowerStation Studios bring creative and commercial together in new partnership - Licensing.biz

The Point. 1888 and PowerStation Studios bring creative and commercial together in new partnership

The pair are adapting to the demands of today with a new initiative to help partners react to fast changing retail and licensing landscapes.
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The Point. 1888 has taken yet another stride in its mission to disrupt the modern day licensing industry through a new partnership with PowerStation Studios.

Together, the pairing will look boost its offering to clients by providing them with a “seamless service of agent and creative,” allowing its partners the ability to react to new opportunities at a quicker pace.

Every new product the partnership develops for clients from now on will be designed to perform highly both commercially and creatively as both The Point. 1888 and PowerStation Studios look to break ground in today’s fast-changing licensing and retail environment.

To ensure a smooth working relationship, the two companies have created a work exchange programme whereby team members will be seconded to share knowledge and best practice.

Will Stewart, managing director, The Point. 1888, said: “PowerStation Studios is the undisputed number one creative services company in the brand licensing industry so this is huge for our business.

“There was a genuine meeting of minds and our brand values 100 per cent align. We love the PowerStation team and bringing then into our family feels very special. I am excited about what lies ahead. Watch this space.”

Dave Collins, co-founder of PowerStation Studios, added: “This partnership compliments our core business very nicely. We have wanted to work closely with a partner for some time and The Point. 1888 felt right.

“I had been watching Will and his team from the moment they started up. I liked the fresh approach to the industry and after just one meeting it became clear that we are aligned in many ways. It was a natural step to work together more closely.”

To trial run the partnership, 15 liv projects are already underway and the two companies will be in attendance at BLE to speak to other potential clients. 

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