Thomas & Friends has launched into Hamleys as part of the famous toy store’s Cartoon Crazy promotion with themed in-store activity and a themed window.
The promotion showcases new product lines from Tomy, Golden Bear and RC2 as well as in-store competitions to win tickets to Thomas Land as part of the UK theme park’s first anniversary celebrations.
The promotion runs until May 11th in the Regent Street and Dumfries, Ireland stores.
A promotion for the property will also launch in ten Toys R Us stores across the UK over Easter. The Fat Controller Station Stops offers children a chance to meet the Fat Controller at Thomas-themed afternoons as well as in-store promotions throughout the holiday period.
New and classic home entertainment releases for Thomas & Friends will also be showcased in special Easter promotions in Play.com and across HMV, Borders, ASDA, Sainsbury’s UK stores throughout the month.
Confectionary licensee Kinnerton has also released a new range of Thomas & Friends themed Easter egg products in Tesco, Morrison’s, Sainsbury, Asda, Coo, Aldi and Waitrose this year.