Merchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, is reporting strong toy and DVD sales for Thunderbirds Are Go in Australia.
The reboot premiered in April and is consistently attracting over 200,000 viewers on Channel 9’s GO.
The master toy line, produced by Vivid Imaginations and distributed by HeadStart, launched in Australia in June and has been 'flying off the shelves' while Roadshow Entertainment is also enjoying strong sales of the first two DVD titles.
A variety of new partnerships brokered by Merchantwise will see the continued expansion of the brand in all leading categories at retail.
Publishing partner Hachette will launch story books, sticker books and activity books from August and mass retailer Big W will launch apparel and accessories in September from new licensees Hot Springs and Vimwood.
Elsewhere, Kinnerton has been appointed as confectionery partner for everyday and seasonal lines while Bensons Trading has been appointed to produce showbags, Amscan will develop party goods and dress-ups and Impact Posters will produce posters and canvas prints.
Australia Post is also releasing a range of stamps inspired by both the classic and new TV series.