Classic Media has been working with two high profile toy retailers to help give its Postman Pat property a boost on the High Street.
Following a successful launch in 2009, the firm has again partnered with Toymaster for its 'Letter to Santa' campaign. Postman Pat post boxes are now in place across 250 stores nationwide, where children can post their Christmas wish list, giving the SDS brand strong exposure in-store, as well as in the seasonal catalogue.
Meanwhile, Toys R Us enjoyed success with a recent two-week promotion across all stores. Consumers who spent £25 or more on any Postman Pat product in-store received a free SDS vehicle.
"We're really pleased with the retail promotions in place for Postman Pat and the presence it has given the brand in-store," said Claire Shaw, VP of consumer products at Classic Media.