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Toys R US launches first ever Tickety Toc toy line across the US - Licensing.biz

Toys R US launches first ever Tickety Toc toy line across the US

New line Just Play range includes interactive trains and play-sets, huggable talking dolls and plush, collectable figures and more.
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The first ever toy line from hit pre-school series Tickety Toc is set to launch exclusively with Toys R Us across the US.

Based on the Nick Jr series, the new toy range from Just Play includes interactive trains and play-sets, huggable talking dolls and plush, collectable figures and more.

The line aimed at children aged three years and upwards, includes the Tickety Toc Clockhouse, the Tickety Toc Musical Pufferty Train, Tommy and Tallulah talking Dolls, Tommy and Tallulah Mini Plush, Tickety Toc tommy and Tallulah figures with Accessories and Tickety Toc Multi Pack Figurines.

"We are thrilled to introduce the brand new Tickety doc toy collection exclusively at Toys R Us, giving pre-school fans everywhere the opportunity to engage with their favourite friends in exciting new ways," said Jennifer Lawlor, SVP consumer products, Zodiak Kids London.

"The debut toy from just Just Play encompasses a wide variety of playthings that perfectly capture the charm of the popular Tickety Toc TV series, making play time, travel time, or ant time, a memorable and fun adventure for young children."

Jamie Uitdenhowen, VP, general merchandising manager, learning and seasonal Toys R US US, said: "The adventures of twins Tommy and Tallulah and wacky world of Tickety doc have already struck a chord with young fans, so we are delighted to make this brand new assortment of toys available exclusively to our customers.

"This adorable collection of plush dolls, figurines and more provides pre-schoolers with the opportunity to recreate moments from the show and imagine their favourite characters brought to life."

Toys R Us launch also includes the debut of the Tickety Toc Chime Time Adventures DVD from Anchor Bay Entertainment and exclusive puzzles from Mega Brands.

The first Tickety Toc book Welcome to Tickety Town, from Scholastic as well as a matching game from Wonder Forge will also premiere at the toy giant this autumn.

In addition, the first Tickety Toc story app Bubble Time from Cupcake Digital is set to launch this month on iTunes, Amazon, Google PLay and the Barnes and Noble Nook store.

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We find out more about Zodiak's new pre-school offering and how its success on-air is translating into the consumer products.