Toys R Us resurrects 80s TV ads - Licensing.biz

Toys R Us resurrects 80s TV ads

Retailer celebrates 25th anniversary with re-run of 'Magical Place' campaign.
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Nationwide customer feedback and the desire of today's parents to recreate their childhood memories of Christmas at Toys R Us have prompted the company to bring the 'Magical Place' commercial out of its vaults.

First screened in the UK in 1989, it became one of the most memorable TV ads since the toy retailer arrived in Britain in 1985 with its first five stores. The firm is now celebrating its 25th Christmas in the UK, with 75 stores.

To read the full story on sister site, ToyNews, simply click here.

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