US: HBO signs deal with Amazon to bring shows to Prime Instant Video

Shows including The Sopranos, Six Feet Under and The Wire are now available on Amazon Prime Instant Video in the US.
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Amazon.com, Inc. has signed a content licensing agreement with HBO to make Prime Instant Video the exclusive online-only subscription home for select HBO programming.

The deal sees shows including The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood and Eastbound & Down arrive on the VOD platform.

Seasons of shows such as Girls, The Newsroom and Veep will become available on Prime Instant Video three years after airing on HBO.

The first wave of content will arrive on Prime Instant Video in the US on May 21st.

“HBO has produced some of the most groundbreaking, beloved and award-winning shows in television history, with more than 115 Emmys amongst the assortment of shows coming to Prime members next month,” said Brad Beale, director of content acquisition for Amazon.

“HBO original content is some of the most-popular across Amazon Instant Video, our customers love watching these shows. Now Prime members can enjoy a collection of great HBO shows on an unlimited basis, at no additional cost to their Prime membership.”

HBO GO will also become available on Fire TV, targeting a launch by the end of 2014.

HBO GO is the channel's authenticated streaming service offering subscribers instant access to over 1,700 titles online.

“Amazon has built a wonderful service, we are excited to have our programming made available to their vast customer base and believe the exposure will create new HBO subscribers,” added Charles Schreger, president of programming sales for HBO.

Glenn Whitehead, executive vice president of business and legal affairs at HBO, added: “As owners of our original programming, we have always sought to capitalise on that investment. Given our longstanding relationship with Amazon, we couldn’t think of a better partner to entrust with this valuable collection.

“We’re also excited to bring HBO GO to Amazon’s Fire TV. The features like unified voice search will provide a compelling experience for HBO customers.”

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HBO

Home Box Office is the US television network responsible for such great programmes as Flight of the Conchords, The Wire, The Sopranos, Curb Your Enthusiasm and Six Feet Under.

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