US: Kohl's sets up special Eric Carle push

Department store offering exclusive edition of author's bear book series.
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US specialty department store Kohl's is teaming up with The World of Eric Carle for a special summer promotion.

Through the Kohl's Cares for Kids program, the store is offering an exclusive edition of the author's popular bear book series - each retailing between $8 and $17 - for just $5 each. Exclusive co-ordinating plush bears are also available for $5.

Throughout September, each purchase of Brown Bear, Brown Bear, What Do You See?, Polar Bear, Polar Bear, What Do You Hear?, Baby Bear, Baby Bear, What Do You See? and Panda Bear, Panda Bear, What Do You See? will benefit children's health and education initiatives nationwide.

"The bouncy repetition and colourful artwork found in Eric Carle's bear books makes them a perfect fit for our Kohl's Cares for Kids program," said Julie Gardner, executive VP and chief marketing officer at Kohl's Department Stores.

"At a time when people are looking for value, customers can affordably enjoy these classic books and plush bears while knowing that Kohl's donates 100 per cent of the net profits to help children in the community."

Joan Blanski, SVP global brand management at Chorion for The World of Eric Carle, added: "This is a partnership that works on every level."


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